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Privacy Policy


At Little Ireland we recognize that privacy is important. This document outlines the types of personal information we receive and collect when you use Little Ireland's services, as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.

No Confidentiality for Customer Feedback

Feedback and other comments and statements that you chose to submit to Little Ireland by any means - whether by e-mail to Little Ireland Customer Service, telephone, letter, or any other means - shall be considered nonconfidential. Little Ireland is free to use such information on an unrestricted basis.

Uses

We may use personal or business information to provide the services you've requested, including services that display customized content and advertising.

We may also use personal information or business information for auditing, research and analysis to operate and improve Little Ireland technologies and services.

We may share aggregated non-personal information with third parties outside of Little Ireland. When we use third parties to assist us in processing your personal information, we require that they comply with our Privacy Policy and any other appropriate confidentiality and security measures. We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services. Little Ireland processes personal information on our servers in Ireland.

We offer a number of services that do not require you to register for an account or provide any personal information to us, such as Little Ireland Search. In order to provide our full range of services, we may collect the following types of information:
  • Information you provide - When you sign up for a Little Ireland website or other Little Ireland service or promotion that requires registration, we ask you for personal or business information (such as your name, email address and an account password). For certain services, such as our advertising programs, we may also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Little Ireland services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.
  • Little Ireland cookies - When you visit Little Ireland, we may send one or more cookies - a small file containing a string of characters - to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and tracking user trends, such as how people search. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Little Ireland features and services may not function properly if your cookies are disabled.
  • Log information - When you use Little Ireland services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
  • User communications - When you send email or other communication to Little Ireland, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
  • Affiliated sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to Little Ireland in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Other sites

This Privacy Policy applies to web sites and services that are owned and operated by Little Ireland. We do not exercise control over the sites displayed as search results or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Little Ireland only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:
  • Providing our products and services to users, including the display of customized content and advertising
  • Auditing, research and analysis in order to maintain, protect and improve our services
  • Ensuring the technical functioning of our network
  • Developing new services.
Little Ireland processes personal information on our servers in Ireland. We may process personal information to provide our own services. In some cases, we may process personal information on behalf of and according to the instructions of a third party, such as our advertising partners.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use. If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent. You can decline to submit personal information to any of our services, in which case Little Ireland may not be able to provide those services to you.
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